About us
ABOUT US
Shaping our fashion future
With all the global trends in fashion sustainability,
communities of style-conscious individuals are growing
to make a positive impact.
Discover New Styles
Our products range from chic clothing to vibrant makeup and stylish accessories, designed to cater to every taste and occasion. We believe in quality and style, ensuring that our customers find exactly what they need to express themselves.
Start with the customer – discover their style needs and deliver exceptional products.
Transforming the fashion landscape is achievable.
Join us on this journey.
Meet our creative team
Passionate experts shaping our brand
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of fashion lines, marketing, and customer experience strategies.
Mich Stark
Chief Fashion Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Beauty Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Marketing Officer
Iris, with her international experience, helps us easily understand market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to elevate the brand.